What Are the Unique Challenges of SEO Local Texas

While some Local SEO Challenges specifically plague stores with physical locations, others plague service providers without a physical presence in the locations they wish for search visibility.

Maintaining Your Google Business Profile

You don’t own the content that’s in your Google Business Profile. Actually, Google can change your Business Profile information, formerly known as Google My Business, at any time.
That includes your primary category, description, hours, location, phone number, and website URL. And so, maintaining your local presence after it’s established is hugely important.

Verifying Multiple Stores in the Same Location

Some locations have multiple businesses operating inside of them.

Take Dunkin Donuts and Baskin-Robbins as an example. Both are separate businesses, but both operate out of the same building.

This can make it tricky to get all the businesses verified on Google Business Profile, because Google may say the location is already taken.

Verifying Multiple Stores in the Same Location

Some locations have multiple businesses operating inside of them. Take Dunkin Donuts and Baskin-Robbins as an example. Both are separate businesses, but both operate out of the same building.

This can make it tricky to get all the businesses verified on Google Business Profile, because Google may say the location is already taken.

Creating Business Profile Posts at Scale

Creating posts for your business profile is a way to stay active and share information, promotions, events, and special offers with potential customers.

The challenge we hear from clients is the ability to do this at scale and by location. Personal and local will make the difference. Overall, we see very few brands using this tactic and it is a huge opportunity.

Unoptimized Site Architecture

Usability remains crucial for all types of SEO, but Local SEO has a special element to be aware of: the store locator.

We see that most businesses will provide users with a search bar to find locations. While this is helpful for users, search engine bots can’t follow a search bar.

Location-Specific Content

Similar to the Google Business Profile posts, there should be unique content for each location page on your site.  

The landing pages for location-specific content need to have a uniformed story with what you've uploaded to your Business Profile.

Creating Location-Specific Pages

To understand the details about a specific city or even neighborhood well enough to create a location-specific landing page, utilize an AI content optimizer like Content Fusion.

It provides insights about a location using NLP and machine learning to feed information about that query removing the leg work of research, even if you’re not personally familiar with that location.

For service-oriented businesses, it can be difficult to earn search visibility, but it is still possible to secure a Google Business Profile.


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